Background

"Paint The Town Black" is a global campaign of Guinness, which is a tour concert with local pop star and indie band performing together.

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Idea & Strategy

A holistic O2O strategy to create a "Black Revolution"

• Line up 3 HK pop star and young indie band 

• Create a series of video/post on FB & IG

• Adv on Magazine, Newspaper, MTR billboard 

 

Result

• 2,000+ audiences, 100+ show video posted,

• 20+ media press releases,

• 20,000+ total video views