Background

Build product awareness in the market when this hero product launched in 2016. Aim to attract aged 20+ female customers.

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Idea & Strategy

A Facebook fans page was created

• Different skin type animation to draw page like

• Girly style stop motion video with strong call-to-action message  

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Result

• 10,000 followers & 6,000+ sales in 3 months, 

• 300,000+ views, 3,000+ reactions, 700+ shares  & 950,000+ organic reached