Background

Korea beauty brand Leaders Clinic launched in HK, this campaign aims to build brand awareness and aim to attract 20+ female customers.

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Idea & Strategy

Facebook fan page and Facebook Game created

• People who like & share FB fan page would get incentives    

• Incentives include facial mask, product catalog & coupon

• Incentive distribution in pop-up store

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Result

• 3,000+ followers & 3,000+ sales in 1 month 

• 3,000+ leads, 8,000+ likes, 3,000+ shares