Johnnie Walker Tour Concert

Background

Johnnie Walker held a concert to provide an opportunity for the young & talented singers.

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Idea & Strategy

JW is a corporate brand that always keep moving forward, same as those young talents. The theme "Moving forward (與星夢巨聲同行)" was established.

• Line up 6 local pop star to join and hold 3 concerts

• Create a series of promotion materials include poster, FB post, MTR billboard

Result

• 500,000+ audiences of TVB broadcast, 200,000 views from myTV app

• 9,000 FB Page like, 500,000 impression of MTR billboard