HKBCF Monthly Donation

Background

Over the past 20 years, breast cancer has been the No.1 cancer affecting women in HK. Monthly donation to HKBCF can facilitate their work to support patients and subsidise breast screening for women with financial difficulties.

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Idea & Strategy

In the video, Mimi Kung encourages her daughter Ashley Lam to keep good habits regularly, like studying and drinking water. And Ashley reminds her mother that we can also build up an excellent practice to help people by donating HKBCF monthly.

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Result

• 300+ reactions, 50+ shares & 100+ comments

• 200,000+ video views