Bacardi Legacy (HK & Macau)

Background

Bacardi Legacy is a global cocktail competition, winners from different regions will participate in Bacardi Legacy global final, fighting for the  best of the world.

​

Idea & Strategy

Semi final & final competition for 32 participants

• Event video, invitation card, wine list for promotion

• Event decoration style: grand & high-end atmosphere

​

Result

• 800+ guests invited, 18,000+ video views 

• 30+bars add Bacardi cocktail in menu, 10+ media press releases